
Genre- Non-Fiction, Essay
Rating- 5/5
Flexing Muscles is an amalgamation of a long form essay in English and Kannada by Ravikumar Kashi. The book is a meditation on the political flex banners that have helped shape the narrative of Bangalore in recent times. The book is replete with photographs collected by the author- of political flex banners and some ancient paintings which help us understand the format of present day flex banners. The author reflects on the history of flex banners and their significance in urban Bangalore’s visual popular culture and changing political narrative.
The essay is divided into five parts. In the first part titled ‘Navigating the City’, the author describes the changing demographic of Bangalore. He also writes about how Bangalore became the silicon valley of India and a cosmopolitan city.
In ‘Optics and Narratives’, the author reflects on the history of how flex banners became popular for reaching out to large audiences and their emergence in the city- flex banners were and continue to be a suitable medium for visual communication due to their cheap production costs and durability .
In ‘Posture and Position’, the author reflects on the format of flex banners- how the photos of the people on these political banners reflect the hierarchies and relationship between the persons- he also compares them to some paintings from the past. For instance- in a flex banner, the most prominent person’s image will be the largest and those of his followers will be smaller in size; similarly in a painting of Lord Vishnu, he occupies the center position and his character is greater in size than goddess Lakshmi who occupies a much smaller space in the painting – thus, there is a common thread that connects historical paintings and today’s flex banners.
In ‘Age of the Sene’ the author writes about an aggressive and chauvinistic side of Bangalore- the one that uses these flex banners to evoke authority, support and power from the local people. Multifarious sene groups have emerged on the scene in the last decade who seek to protect their culture, land and language from “outsiders”. They’ve taken up their roles as protectors exposing their hyper masculine intentions of protecting their supposedly feminine and fragile land and language.
In the last part titled ‘Echo Chamber’, the author writes about how the messages and sentiments expressed through flex banners is a significant one due to their scale and physical presence. Simply removing these banners does not change the latent anxieties that need to be resolved; by removing them, we make these anxieties invisible instead.
Political flex banners tell us a lot about an area- changing through time and space, marking new territories and shaping new narratives. Flexing Muscles is a book that explores the significance of these banners in present day visual culture and political narrative of Bangalore. It was a fast-paced essay and one that was well-researched and informative with interesting citations, illustrations and personal anecdotes. The Kannada version of the essay is also available in the same book. I enjoyed reading it thoroughly and would recommend it to anyone interested in learning and reading about Bangalore or flex banners.


